How to Start a Coffee Shop or Coffee Business
So you've decided to get into the World of Coffee! Coffee can provide a multitude of opportunities and can also apply to anyone wanting to start up a Sandwich Bar, Cafe, or Deli. In fact, anyone wants to open any business that features Coffee. Many types of businesses serve coffee these days, with either a Traditional Espresso Machine or automatic Bean to Cup Machine. Bookshops, Bicycle Shops, Motor Cycle Dealers to name but a few. Any business that attracts like-minded people who share common interests is a great place to start a Coffee Shop. It gives people the chance to socialize and talk about their shared interests. This business diversification also provides an additional income for these businesses that are not "out and out" Coffee Shops.
Like any business that people want to startup,
it's usually because they have an interest in some element
of their chosen business idea. It's always a good idea to do something you like
doing or have a skill at, otherwise what's the point? However, just because you
have a "passion" and a dream of setting up your own Coffee
Shop doesn't mean that it will be automatically
successful. The same rules apply for any business - Doesn't matter how good
your idea is, you need to make sure there is a "need" in your town or
geographic area. This research
will form part of your "Business Plan". A business plan is more than
just putting a few figures together to get finance. "Your Business
Plan" is just that. It's about getting your thoughts
and ideas down on paper and creating a plan of action for business
research, marketing research, project managing, and forecasts for getting
your business open. It should also be business planning for the future to make
sure you stay open! There is an old saying in business; "If You Fail to
Plan You Plan to Fail". It's a known fact that a large proportion of new businesses fail within
the first 3 Years.
Get a clear vision of what you would like your
business to be. Try and picture it in your mind. Where would you like it to be?
What does it look like? What's the decor
and style? Who are your customers? Apart from Coffee what other offering will
you have? What is your USP (Unique Selling Point)? Basically, you have to
identify how you can be a bit different from any competition that will also
appeal to your potential
customers. The most important thing to find out from as many people as
possible within your "marketplace" is; Do they agree with your
"vision"? and; Are they prepared
to become a customer and pay for it? Put a questionnaire together and go and
talk to as many people as you can to find out if your coffee business
idea is what they would spend their money on. Also, ask open questions
about what "they" would like to see in their area. They might suggest
some things you never thought of. They may also criticize some of your ideas,
don't take it personally.
If their criticism is valid learn by it. Remember, it's not about what you
want. Give them what they want and they will spend their money with you rather
than someone else. Check out other Coffee
Shops to see how they do it. Not only your local "competition"
but further afield. Make several visits at different times of the day if
possible. Also, try and look at them from a customer's point of view. Make
notes of not only the things they seem to do right but what you think they do
wrong. Do they have a steady stream of customers all day or just at lunchtime?
Make a note of prices. Once you are aware of the costs of products
then you can guess their "mark up". Do you think they have the
customers they need to make a good return from their prices? Of course, this is
not the whole profit story. You have to consider
overheads and staff wages etc. You will have a better idea once you "cost
out" your own business which we will come to shortly.
The coffee
varieties that you find at these specialty shops will certainly mesmerize
you. It will certainly put you confused as to which one to select. The latest
fashion statement of outstanding coffee shops is the
hand-painted designs on your tea, coffee, or even on your chocolate packages.
There are stencil images as well on the ones that are standardized.
The specially brewed coffee that you get in these
outlets is mostly one of a kind. You can hardly find the same taste in other
larger restaurants. The popularity
of these coffee shops is at its peak these days with people trying to spend
their precious time with their loved ones over a cup of special frothy
coffee.
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