USING SPECIALTY COFFEE GIVES YOU MORE FREEDOM

Working with "commercial" coffee requires little flexibility and a lot of commitment. This is because you sign long-term contracts without being able to change roaster, or choose your machine ... basically, the opposite of specialty coffee.

In addition to having the pride of serving excellent coffee on many levels, it gives you that freedom and creativity that will be advantageous for you and your business:

  • choice of your tools
  • order different coffees
  • occasional purchase other roasters as "guests" ...

Having changing coffees is interesting for a barista, as well as for customers who like to try new flavors.

Also, as an owner, you will not be committed to a fixed supplier for years.

IF YOU DON'T ... YOU RISK BEING LEFT BEHIND

You already know the benefits of using specialty coffee in your restaurant, cafeteria, or if you do catering at events, for example.

Specialty coffee is being installed, attracts, and adds value to your business. Coffee, little by little, ceases to be a convenience to be a product that is truly enjoyed.

Its quality, its origin, it's a way of preparing ... there are always more people valuing it.

Will you be left behind and hurt your business by not getting on the train?

There is no sure answer, but in the world of hospitality, keeping up with trends is one of the keys to being successful.

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