Reasons To Use Specialty Coffee In Your Coffee Shop

If Not sure about switching to specialty coffee in your business? Here we give you not 1, but 7 reasons to use specialty coffee in your cafeteria or restaurant. The coffee specialty is becoming more popular! To use specialty coffee in your coffee shop in San Leandro and how does it helps you be more successful?

We tell you all!

THE DEMAND AND THE SPECIALTY COFFEE MARKET ARE IN FULL SWING

A dozen specialty coffee roasters and more than 40 places serving specialty coffee have opened in San Leandro in the last 2 years.

Without a doubt, it is a very dynamic market with opportunities. There is a public that values the quality and origin of coffee and is also used to drinking specialty coffee.

Once they have done it... it is very difficult to back down and drink bad caffeine! Also, in San Leandro, depending on the area, you will find more amateur people and communities: locals from the creative world and/or who have lived abroad, experts who already know the product, and, of course, tourists who want to drink good caffeine on vacation.

USING SPECIALTY COFFEE IS SUSTAINABLE ... AND THAT ATTRACTS CUSTOMERS

From the plantation to the cafeteria, specialty caffeine requires fewer or no chemicals. Be attentive, and responsible, and make the choices that will allow you to be a more sustainable business:

  • A local caffeine roaster and committed to sustainability.
    • The purchase of your packaging (recycled, 100% compostable).
    • Your water and energy system.
    • Look for km0 suppliers (food, milk, pastries ...).
    • Have vegan options, and seasonal products (that includes coffee) and promote them.

  • Give a discount to those who bear their own mug! Sustainability is not only good for the planet, but it also sells. We are increasingly aware of the importance of consuming responsibly and that starts with the first coffee in the morning.

    ATTRACT, MOTIVATE AND RETAIN YOUR STAFF

    Is being a barista fashionable? Maybe ... but look ahead.

    Working with specialty coffee requires knowing and learning a lot, which makes the profession of barista very interesting. For those who like hospitality, working with high-quality products, and having opportunities to grow and create is a great motivation. That will depend on you!

Hopefully, using specialty coffee will allow you to attract good baristas, locals, or foreigners who will add value to your business :

  • your knowledge of social networks
  • your membership in the specialty coffee community ...

Your staff is your most important resource!

IMPROVE YOUR IMAGE TO ATTRACT CUSTOMERS WHO SUPPORT YOUR BUSINESS

Buying specialty coffee, doing it well with consistency, and promoting it (branding, visual merchandising, RRSS, events, collaborations with suppliers, customer service ...) is positive for the image of your business, it attracts fans of good coffee, and above all a key audience:

  • you don't mind paying more when you recognize specialty coffee "codes"
    • buy more than just coffee, and
    • visit the cafeteria more often.

  • When we go to the coffee cafe, we also pay for the site, the service, the aesthetics, etc. This feeling of belonging to a certain social group gives us satisfaction. And we share that experience with friends, acquaintances, and on the networks ...

THE SPECIALTY COFFEE ALLOWS YOU TO SELL MORE DERIVATIVE PRODUCTS

Depending on your location, your concept, and your size, take the opportunity to sell derivative products that fit in, and that allow you to bill more:

  • {good} food: pastries, dishes, cakes, snacks ... (and yes, gluten-free and vegan sell)
  • other drinks (tea, homemade soda, kombucha ...)
  • coffee grains
  • material to make coffee at home
  • merchandising
  • handmade products
  • reusable cups and sustainable accessories,
  • books, plants, etc.

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